SF 415 255-9510  |  MARIN 415 464-8801

SF 415 255-9510  |  MARIN 415 464-8801

How To Smize


Smizing, AKA a Duchenne smile, ups your Times of Corona selfies by sparking your eyes over the top of your mask, so your smile shines, even with your mouth covered.

Our smiles convey so much – amusement, sociability, welcome – but at this time when we so want to connect, our smiles are hidden behind our face masks. Selfies look stiff, and it’s harder to connect with people you meet – six feet away and mouths covered.

Learning to smile with your eyes is a game-changer. It starts with eye contact, so don’t be shy! Try slightly tilting your head down to minimize the mask and optimize your eyes.

A French neurologist, Guillaume Duchenne, studied smiles in the 19th century. He found that smiling involved two muscle contractions, one which raises the corner of the mouth (the zygomatic major muscle if you want to get technical) and one which raises the check (orbicularis oculi muscle.)

More recently, researchers using MRI machines learned that a Duchenne smile can actually change the way you feel by stimulating your brain’s feel-good responses, meaning the smile-er and the smile-ee benefit.

You can amplify a smile over your mask by learning to contract your orbicularis muscle.

The key is to not overdo it. Practice making a slight squint which adds little pillows under your eyes. A pro tip is to start with a blank expression, then practice your squint using your bottom eye lid only.

Of course, some of us don’t want to active those smile lines – or can’t, you know, ‘cos Botox!

Great lashes (thanks, Latisse and our VMV Hypoallergenics Ooh-La-Lash! Volumizing Mascara) are a help. And also, beautiful eyes, aided by our medical team’s repertoire of treatment options and our selection of medical-grade eye creams and masks. Call for a consult!

Related info: Preventing and Treating Maskne

415 255-9510

415 464-8801



Gene V.
I love Hayes Valley Medical and Esthetics! I've been coming for a while now for Botox and filler treatments. Linda is AMAZING! She knows just the right amount of product needed in all the right places to bring out my best facial features. I feel more handsome every time!!

The front desk staff are super sweet and helpful. They always ask exactly what I want and I never feel like I'm being 'upsold' or encouraged to do anything other than what I came in for. I would highly recommend HVME to anybody that is on the unsure about trying some of the services they offer. You won't be disappointed. Thank you!!
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Sadie M.
Jessica is a healing goddess of beauty! I see her for facials and eyelash extensions. Jessica always makes me feel and look better!
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Miss C. A.
I saw Cherie for some Botox and here we are, two days later, and it looks perfect! I know Botox sometimes takes anywhere between a few days to a week or so to totally take effect, so I can't imagine it looking any better than where it's already at. I'm very happy w/ my result. I will definitely be back!
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Cher B.
Sheila and Linda took great care of me and I look younger and vibrant.  I do not trust anyone else for injectables.  Linda is careful, thoughtful, and respectful of one’s budget. I have followed her from Marin into SF and I will continue to follow her where ever she practices.
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Emily N.
I highly recommend Hayes Valley Medical & Esthetics!! All the front desk staff are warm, friendly and professional and Denise is the best for laser, she goes above to make you feel comfortable and at ease. Andrea is exceptional at explaining the services they offer. They are the best in SF in my opinion and I do my research!
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